FIRST OFF, I SHARED THIS IDEA WITH SOME INDUSTRY FOLK. “AN ALCOHOL-FREE BEER WORTH DRINKING”, I SAID, “PROGRESSIVELY BREWED, IMPECCABLE TASTE”. I WANTED IT TO BE A BEER LIKE NOTHING ELSE ON THE MARKET.
THEY SAID IT WAS IMPOSSIBLE TO MAKE A PRODUCT TO THAT STANDARD. “BETTER TO MAKE FIZZY DRINKS”, THEY SUGGESTED.
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